eWatches News: Demand For Swiss Watches Grows In Far East

A recent watch industry trend is the increase in demand for Swiss watches among people from China and the Far East.  During 2011, Switzerland has seen a huge increase in visitors from Asian countries who come in search of first-class watches for men and for women.   In total, the numbers visiting Switzerland from China in 2011 rose by 68 per cent this year, compared with 2010.
Swiss watch manufacturers include esteemed brands, such as Tag Heuer, Breitling and Rolex.
Of course, China and Japan have always been avid consumers of the luxury market in general, and premier watches in particular.  However, the demand has grown exponentially over the past year and Swiss watch manufacturers who have observed a steep rise in Chinese shoppers who travel specifically to the European country in search of first-class Swiss Made watches.
Indeed, the total number of people visiting Switzerland from China rose by 68 per cent this year, compared with 2010.  What’s more, Swiss watch manufacturer Piaget released a statement announcing that half of its sales now come from Chinese consumers and has resulted in a 25 per cent increase in total sales.  (WOW!)
The trend is interesting during an economic downturn that has seen a decline in international travel, even within the European Union.  However, as noted by the Wall Street Journal, the spending power in Far East countries remains strong.
Thanks to eWatches you don’t have to travel all the way to Switzerland to purchase a top-of-the-line Swiss Made watch at a fabulous price.  We carry many Swiss watches for him and for herbekijk meer rolex nep en breitling super avenger